Computers can be a love-hate relationship. I produced webcam videos featuring characters expressing frustration with sluggish computers to highlight this sentiment. The videos underscore the importance people place on speed and efficiency in their devices.
Interestingly, the scripts were translated from English to German, with some nuances lost. For instance, "break up with your computer" became "get rid of your old one" in German, reflecting the market's preference for literal translations.
My role: I conceptualized the winning idea, developed the pitch script, and sifted through over six agency submissions.
Samsung Galaxy Note 4 is packed with so many powerful new features, it’s hard for our target to fully grasp all the possibilities it can unlock in their life. That’s why to fully explain the Note 4 and to demonstrate its superiority, we’re going to ask the help of someone of truly great intelligence. Artificially intelligence, that is.
