To build excitement for our new product and the grand opening of Google's first hardware flagship store in Chelsea, NYC, we paid homage to NYC's iconic Fifth Avenue window displays. Each window featured our latest product, offering passersby a glimpse of what awaited them in the store. This campaign not only stirred anticipation on Made by Google's social channels but also ensured a successful opening day.
On the social front, Pixel posts outperformed benchmarks, with an average of 244K impressions (+16% vs BM) and 24.6K engagements (+32%). The Pixel 5G post led in engagements with 26.2K (+41% vs BM). Our Chromecast post ranked as the 3rd best in MBG Instagram history, while its remote post surpassed all other Nest posts, exceeding benchmarks in impressions (+2.4x) and engagements (+3.2x). Overall, our content exceeded click benchmarks, with Pixel Buds generating the highest clicks in the 9-up at 923 (4x above benchmark).
My role: Concept, creative direction
