Here is an example of how one of the variation of 5G treatment have been utilized in the beginning of the spot.
For the Google Pixel 4a (5G) launch, I aimed to seamlessly integrate Google's visual identity with the 5G-enabled phone. This included incorporating the iconic Google "G" logo at an angle to emphasize the distinctive button colors and textures, boosting visibility among other 5G devices. Despite initial controversy over deviation from brand guidelines, consensus was reached among teams, acknowledging the design as authentically Google. The final design gained global acceptance and was successfully implemented across digital, social, retail, and TV channels.
My role: Concept, creative direction, design
Here is an example of how one of the variation of 5G treatment have been utilized in the beginning of the spot.