Award Winning Integrated Creative Director
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#FaceRA

#FaceRA breaks the silence surrounding Rheumatoid Arthritis by giving it a face. We designed emojis to help those with the condition express themselves and created merchandise to support patients. The pitch was successful, and I contributed to the concept, illustration, and comps.

+ Hurt Collection

We collaborate with fashion designers who have RA or have been affected by RA and create The Advocate Collection. Patterns and patches on the garments around joints will be shown to communicate this silent illness. It's time to make the invisible visible and face RA.

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+ Spoonie Emoji

'Spoonie' is a term for people who have Rheumatoid Arthritis.  Spoons are an intangible unit of measurement used to track how much energy a person has throughout a given day. Each activity requires a given number of spoons, which will only be replaced as the person "recharges" through rest.  A person who runs out of spoons has no choice but to rest until their spoons are replenished. Their pain is silent but that doesn't mean people with the symptoms should be invisible. This emoji set is created for sufferer to express their feelings better and non-sufferer to understand people with RA better. 

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