Stella Na, CD + AD portfolio
Award Winning Integrated Creative Director
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Real Tone

Real Tone is a mission, not a moment.

Historically, camera technology has excluded people of color, resulting in unflattering photos for those with darker skin tones. Google's Pixel 6 was the first smartphone on the market designed to be inclusive, with Real Tone™ technology that accurately highlights the nuances of diverse skin tones.

The Real Tone campaign raised awareness of image equity and made a positive impact on the way people of color are represented in media. It reached an estimated 81 million people, with a Facebook CTR 48% higher than the New York Times' internal benchmark. Average video engagement was also 3.1X longer, demonstrating the power of authentic storytelling.

My role: I led art direction, defined the tone of voice, wrote briefs for photographers such as Kennedi Carter, Mengwen Cao, Audre Larrow, Deun Ivory, Joyce Kim, and oversaw all shoots and creative materials for Team Pixel and NYT partnership.

Case study

The New York Times X Google Pixel 6: The campaign, which featured a series of stories written by the photographers reflecting on their own experiences with image equity and how they use technology to tell representative stories, came to life across Google channels and The New York Times's media canvases in digital, print, audio, and video. Its impact spanned beyond The Times's owned and operated channels, appearing in prominent press coverage, at Google's launch event, social channels, flagship New York City store, and more.

The New York Times X Google Pixel 6: Kennedi Carter explores Community via Google Pixel

Installation at Google Store flagship: Through Kennedi Carter's quote, we created an illustrated face that represents community of color..


The New York Times X Google Pixel 6: Ricardo Nagaoka explores Identity via Google Pixel

The New York Times X Google Pixel 6: Mengwen Cao explores Expression via Google Pixel .