Nintendo 2DS "Summer"
When you're a kid, there is nothing more freeing than experiencing your first milestone. It is all about the first day of school, first sleep-over, first best friend, first crush, first trip to the movies and in any cases, your first console.
"Because its Nintendo"
The original target audience for the brief was 9-12 year olds, but we also wanted to reach older Nintendo fans. After the TVC aired, people from all over the world naturally generated the hashtag #becauseitsnintendo, as the spot reminded them of nostalgic moments and their shared history with Nintendo.
"Unleash Kirby"
No character can do what Kirby can do. It could've been just another footage TVC but we tried to be a bit creative by making an homage song to Verdi's Requiem, Dies irae. We had an opportunity to work with Czech republic philharmonic orchestra.
